DIGITAL INDIA: AN ESSENTIAL CATALYST FOR THE TRANSFORMATION OF RURAL INDIA

Digital India programme is one of the foundation programmes of Indian Government, and was launched by the Government of India on July 1st, 2015. It is a well-known fact that digital India is the outcome of many innovations and technological advancements. Digital India, a programme whose goals include increasing digital literacy and establishing high-speed Internet access in rural regions. This substantial growth of digital economy was largely led by consumers in the urban region. However, with the government's push towards financial inclusion, rural India have also started embracing the digital economy. This paper has attempted to analysed importance of digitalisation and also role of digitalisation in development of rural India.