A STUDY ON BUYING PREFERENCE TOWARDS IMITATING GOLD WITH SPECIAL REFERENCE TO MAYILADUTHURAI TOWN

In this study made attempt to identify the buying preference of customers towards the imitating gold in the study area of Mayiladuthurai town. In the study gives clear picture about the research problem undertaken by the researchers. The researcher identified 120 sample respondents by adopting opportunistic sampling technique to analyse the buying preference of imitating gold in the study area. In this study is useful to both the buyer and the seller to enhance the quality of product, taste and preference of customers, promoting of sales, customers' expectations, etc.