THE ROLE OF INNOVATION IN A SUSTAINABLE BUSINESS MODEL: THE CASE OF ALLEGORIE

The last several years have had a significant impact on how opportunities are evolving and how adaptive the business sector must be to continue pursuing successful corporate plans. Many businesses have begun to innovate and reuse their resources as a result of these structures, allowing them to continue operating despite the current economic circumstances. The goal of this paper is to highlight the importance of innovation within the context of a sustainable company strategy. Furthermore, it leads to a clearer understanding of how this type of organization has been able to respond to changing market conditions and thrive rather than merely survive. Following an examination of the available literature, a summary of the most common traits and principles may be extrapolated, allowing the option of further investigation in forthcoming studies. The findings indicate that innovation plays a significant role in the success of some firms, generating distinct niches in which even a start-up can thrive. To better demonstrate their views, the writers chose Allegorie as an example, a company that relies on fashion innovations and employs this to keep its sustainable ideals. The study's findings can also be used to gain a better understanding of the current state of business models and the critical roles adaptability and sustainability play in this volatile economic climate.