Analyzing Profitability Performance with the Integrated MEREC-COBRA Method: The Case of BIST Retail Companies

The purpose of this study is to evaluate the financial performance of retail trade enterprises whose shares are traded on Borsa Istanbul by using profitability ratios. Within the scope of the study, the data of ten retail trade enterprises covering the period 2021-2022 were used. The weight of the performance criteria used in the study was determined by the MEREC method. COBRA method was used to determine the performance ranking among the firms. A two-stage sensitivity analysis was conducted to determine the consistency of the analysis results. In the first stage, seven different multi-criteria decision-making methods were used to rank the firms according to their performance. The consistency between the results of the study and the results of other methods was determined by Spearman correlation coefficients. In the second stage, scenarios with different criteria weights were tested. Sensitivity analysis showed that the results were stable and consistent. According to the results of the study, MIPAZ ranked first in profitability performance for both years.