The Influence Product Quality, Price Perception, Customer Experience on Buying Decision with Word of Mouth Mediation of Food Traditional Indonesia

Study This aim For know the influence of product quality, price perception, customer experience on decision purchase with food word of mouth mediation traditional know. Study This use population consumers who buy product knows Mr. Wito, Village Ledok Kulon, Bojonegoro . Determination amount sample with use Rao Purba method for a population that does not is known amount its population that is of 100 people. Method used for analyzing data viz smart PLS method. The results of data analysis show outer loading, namely validity convergent and validity discriminant fulfil criteria. Hypothesis test results show influence quality product on purchasing decisions significant, influence perception price on purchasing decisions significant, influence experience customer on purchasing decisions significant. Word of mouth can mediate influence quality product on purchasing decisions. Word of mouth can mediate influence perception price on purchasing decisions, but word of mouth does not can mediate experience customer on purchasing decisions.