Supply Chain Management Processes and Competitive Advantage: The Case of Starbucks

Starbucks' success has been largely attributed to its supply chain strategy. The business has continuously made investments to improve the effectiveness of its supply chain, which includes sourcing coffee beans, manufacturing, distribution, and logistics. With a strong emphasis on manufacturing excellence and the construction of warehouses, distribution centers, and a reliable logistics system, Starbucks has been able to successfully meet customer demands and maintain a strong inventory turnover. Starbucks has embraced digital technology in recent years, using data to inform choices about store locations, promotions, and new product development. of the purposes this paper formulates based on the background study: To understand Starbucks Supply Chain Practices, To understand the Alignment of Starbucks' Supply Chain with Business Strategy, To Identify Key Drivers Shaping Supply Chain of Starbucks', To understand Starbucks' Distribution Networks and Coordination Mechanisms and To identify the Role of Information Technology in Starbucks' Supply Chain. This paper will discuss how Starrbuck achieve the competitive advantage through SCM processes.