Consumers’ Impulsive Buying Behavior in Social Commerce Platforms

The paper is an attempt to know how the impulsive buying behavior of consumers are triggered in social commerce platforms by going through various research papers, theories in available literature also what are the research implications and future research directions in this area. A review of 15 papers are included in this work. The review of the above literature reveals that social commerce is an emerging phenomenon which will be the next frontier of online commerce, has wide scope for research and very few studies have been done on the practical implication of social commerce. Though studies have been done on the impulse buying behavior of consumers only a few studies were found on the combination of social commerce and impulse buying behavior. To close the research gap, new theoretical discoveries are required. Research studies on the impulse buying behavior of customers in social commerce in various industry such as restaurant, fashionables, entertainment, shopping goods etc. may be done by the upcoming researchers. Dr. Mohanadasan T | Umamaheswari R "Consumers' Impulsive Buying Behavior in Social Commerce Platforms" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd62399.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/62399/consumers'-impulsive-buying-behavior-in-social-commerce-platforms/dr-mohanadasan-t