THE SUCCESS FACTORS FOR THE SUSTAINABLE SMART CITY DEVELOPMENT IN THAILAND

This research paper scrutinizes the connection between demographic aspects and the perception of executive leadership at Suan Sunandha Rajabhat University (SSRU), as perceived by academic and support staff. Emphasizing demographic factors such as gender, academic qualifications, and job type, the study explores staff perspectives and their influence on the perception of executive leadership. Data was collected from 253 participants using stratified random sampling and a questionnaire, with findings analyzed via t-Test and One-way ANOVA. The results revealed no significant correlation between gender or academic qualifications and goal-directed leadership. However, a statistically significant difference was found between job classification and goal-directed leadership. These findings offer valuable implications for tailoring leadership approaches at SSRU, suggesting that job type may play a more significant role in shaping leadership perceptions than previously assumed. Consequently, this could inform future leadership strategies, contributing to improved staff engagement and organizational success at SSRU.