From analysis to action: a cluster approach to assessing the digital transformation of Ukrainian business

Digital transformation of business became a key aspect of the modern corporate environment, driving large-scale shifts in business processes. This article is devoted to assessing the effectiveness of digital transformation in Ukrainian enterprises, applying cluster analysis as a key tool. The study purpose is to thoroughly review and systematically assess the processes of digital transformation of Ukrainian companies using the cluster analysis methodology. The main task is to identify effective strategies for integrating digital technologies into business processes and identify the key drivers of the success of digital transformation of domestic enterprises. The key research methods included cluster analysis, just like analyzing and summarizing information from leading researchers in this area. Analysis results show that the effectiveness of digital transformation is still low at most enterprises, and concrete actions for further improvement are recommended. The article is aimed at business owners, executives, and researchers who want to develop digital transformation strategies for the Ukrainian business environment.