Determining factors of user satisfaction in online payment platforms
Journal: PAAKAT: Revista de Tecnología y Sociedad (Vol.14, No. 26)Publication Date: 2024-02-27
Authors : María Inés Salas Rubio; Jessica Ivonne Hinojosa López; Lucirene Rangel Lyne;
Page : 1-22
Keywords : Online payment platforms; Satisfaction; multiple linear regression; emerging contexts; e-commerce;
Abstract
The objective of this study was to examine the factors influencing user satisfaction with digital payment methods in emerging contexts. Data were collected through 258 surveys conducted with Mexican users and were analyzed using multiple linear regression. The results indicate that security and privacy, customer service, convenient payment, and information quality are factors that determine user satisfaction with online payment methods. This research contributes to the analysis of user experiences of online payment services for the acquisition of products and services over the internet.
Other Latest Articles
- Мовна ідеологія: соціолінгвістичний зміст концепту
- Recent Advances in Electrochemical Sensing of Anticancer Drug Doxorubicin: A Mini-Review
- Synthesis of MOF-5 Modified Bi2WO6 Polyoxometalate Accommodated on the Pores of Hollow Fiber for HF-SPME of Acetamiprid, Abamectin and Diazinon and their Determination by High Performance Liquid Chromatography-Ultraviolet
- Fe3O4@SiO2@Mel-Rh-Cu: A High-Performance, Green Catalyst for Efficient Xanthene Synthesis and Its Application for Magnetic Solid Phase Extraction of Diazinon Followed by Its Determination through HPLC-UV
- Investigating Energy Saving in the Design of the Oil and Gas Industry Safety Training Center with the Perspective of Using Renewable Resources
Last modified: 2024-04-09 00:53:00