ENTERPRISE PROFIT MANAGEMENT IN THE CONTEXT OF ENSURING ITS COMPETITIVENESS

Introduction. The agrarian industry is one of the priority sectors of the Ukrainian economy, which has a powerful export potential. Ensuring the competitiveness of domestic agricultural enterprises is an urgent issue today, which requires the use of various innovative approaches in management and marketing. Despite the war in Ukraine, there remains a significant demand for agricultural products, so one of the most important tasks in the system of ensuring the growth of competitiveness is the formation of an effective financial management system, in particular the profit management subsystem. Purpose. The article is aimed at considering approaches to the formation of a financial management system in terms of managing the profit of an enterprise in order to ensure its competitiveness. Materials and methods. The research materials are scientific works of domestic and foreign authors in financial management, namely from the point of view of profit management of enterprises. The following scientific methods were used in the research process: theoretical generalization and grouping (to characterize the components of profit management); formalization, analysis and synthesis (construction of a system for the formation of profit management of an enterprise); logical generalization of the results (formulation of conclusions). Results. Competitiveness as the ability of an enterprise to effectively manage its own and borrowed resources requires the formation of a financial management system. Financial management is a comprehensive system of principles and methods of development and implementation of management decisions aimed at the formation, distribution and use of financial resources of the enterprise and the organization of its cash flows in order to achieve operational-tactical and strategic goals. Financial management consists of three components: operational management, investment management and, in fact, financial management. In this triad, the main core is precisely operational management, in which part of financial management consists in managing operating profit, which is a complex process. The main methods of profit management include: financing methods, depreciation methods, dividend policy, directions and types of investment, pricing methods, taxation and lending. In addition to the methods of profit management, they also include: economic methods or methods of inducement; organizational and administrative methods or methods of coercion; sociopsychological methods of profit management or methods of persuasion. In order to get the greatest result, we should use each group of methods in the aggregate, that is, systematically, which will help the enterprise to effectively manage profits based on a synergistic effect, the main economic indicator of which is a certain level of net profit. Discussion. Further research suggests focusing on the financial management tools used in the profit management process. This will ensure an even profit in the planned volumes and provide an acceptable level of competitiveness.