SYNERGY BETWEEN MANAGEMENT AND FINANCE: EFFECTIVE STRATEGIES FOR ACHIEVING FINANCIAL SUCCESS OF THE ENTERPRISE

Introduction. The synergy between management and finance plays a key role in creating effective strategies aimed at achieving financial success of an enterprise. It implies interaction and interconnectedness between management decisions, financial resources, and organizational goals. When management and finance work in this way, an enterprise has the opportunity to maximize its financial potential and achieve sustainable development. This article is devoted to the study of synergy between management and finance as an effective strategy for achieving financial success of an enterprise. We will look at the main aspects of this synergy, including the interaction between management and the finance department, the importance of financial analysis and planning, and the impact of effective financial management on the overall strategy of the enterprise. The purpose of this study is to thoroughly analyze and highlight strategies that promote synergy between management and finance in order to achieve financial success of the enterprise. The study is aimed at identifying specific aspects of the interaction between these two areas of management, as well as identifying the best ways to optimize management and financial processes. Materials and methods. To study the synergy between management and finance and identify effective strategies for achieving financial success of an enterprise, an extensive analysis of scientific sources, academic articles, books and publications related to management, finance and the synergy between them was conducted. Results. The article reveals strategies that promote interaction between management and finance, as well as considers the impact of synergy on management decisions and strategic steps, identifying opportunities for optimizing management processes with regard to financial aspects. The results of the study can be used to improve the management of financial resources, optimize management decision-making processes and ensure sustainable development of the enterprise. Discussion. In further research, it is proposed to focus on the fact that enterprises can use advanced analytics and data integration to improve the interaction between management and finance. This allows for more accurate financial forecasting, risk management, and better management decisions.