THE IMPACT OF INFORMATION SUPPORT ON STRATEGIC DECISION MAKING IN ENTREPRENEURSHIP

An analysis of the Ukrainian information market highlights its significant impact on strategic decision-making in business. Updating and modernising information systems facilitates in-depth analysis of market conditions and determination of strategic directions for enterprises. A careful choice of strategies based on a detailed analysis of the internal and external environment is crucial for success. The speed of business adaptation to changes in market conditions, driven by effective information support, ensures flexibility and adaptability. The quality of management decisions is closely linked to the quality of information obtained through prompt data collection and analysis. Information support is also important for the sustainable development of enterprises, adaptation to economic changes and ensuring competitiveness. Risk and profitability analysis based on reliable information allows for a more accurate assessment of business prospects. Effective information management is key to making strategic decisions in an uncertain future. Companies that effectively collect, analyse and use information are more likely to succeed in today's business environment and develop profitable strategies.