INVESTMENT STRATEGY FORMATION PROCESS

The existence and development of any organization requires the integration of various branches of modern management. One of the directions is investment management, which is related to the formation of an investment strategy. The article examines approaches to the formation of a conceptual model of an investment strategy, an algorithm, and stages of implementation of an investment strategy. It is proposed to consider all work on planning and implementation of the investment strategy using a process approach. Five sub-processes are included in the investment strategy formation process. The first sub-process is the definition of the goal and objectives of the investment strategy, which is implemented through the analysis of the strategic plan of the organization's development, the determination of the place of the investment strategy and its coordination with the general corporate strategy, the formulation of the goal and objectives of the investment strategy. The second sub-process of the direct formation of an investment strategy consists of determining its characteristics, substantiating directions and forms of investment, analysing investment strategy implementation options, and evaluating projects. The third sub-process is related to the formation of a strategy for financing investment activities and contains an analysis of potential sources of financing investment activities, their substantiation and the distribution of financial resources for individual investment projects. The fourth sub-process covers the implementation of the investment strategy, which includes the development of a system of organizational and economic measures for the implementation of the investment strategy and its implementation. According to the results of the analysis of the previous sub-process, the monitoring of the investment strategy is carried out, namely the analysis of the results of the implementation of the investment strategy, its adjustment and the evaluation of the results of the implemented investment strategy. For each process and sub-process, executors, input information, results, regulatory enforcement are defined.