The Impact of the Electronic Promotion on Youth Behaviour

The main objective of the study is to show the impact of electronic promotional mix on the Syrian young customers' behavior. The empirical study targeted the Syrian refugee in Lebanon in order to evaluate the effect of the four e-promotional mix dimensions on those customers. The study sample included 375 individuals from the Syrian young refugee as well as 380 Syrian workers in Lebanon, and a questionnaire was distributed on them. However, the most important results of the study are: large institutions have no concern with electronic promotion. Also, E-marketing process has limited services and facilities; and the price of electronic services and goods is approximate to the market price. Finally, the study recommended that institutions should use online advertisement using attractive means and models and much more attention should be paid to customers