INNOVATION IN INDIGENOUS TOURISM: LESSONS FROM EN OORU TRIBAL HERITAGE VILLAGE, WAYANAD, KERALA

Indigenous tourism plays a crucial role in preserving and promoting the cultural heritage of tribal communities. This research paper explores the En Ooru tribal heritage village project in Wayanad, Kerala, and its impact on tribal development and indigenous tourism in the region. The study highlights the key characteristics of the En Ooru project, including its emphasis on preserving indigenous architecture, tribal customs, and traditions. Furthermore, the research explores the economic and socio-cultural impact of the En Ooru project. The village has become a major tourist attraction, drawing a significant number of visitors who contribute to the local economy. The paper also discusses the collaboration between the Kerala Tourism and Scheduled Tribe Development Department, which has been crucial to the success of the En Ooru project. This collaboration highlights the importance of governmental support and partnership in promoting indigenous tourism and tribal development. The findings from this study can serve as a foundation for future research and inform policymakers and stakeholders on strategies to enhance indigenous tourism and uplift tribal communities in Kerala.