Unified Theory of Acceptance and Use of Technology (UTAUT) on Cryptocurrency as a Mode of Payment in the Philippines
Journal: International Journal of Multidisciplinary Research and Publications (Vol.6, No. 11)Publication Date: 2024-05-15
Authors : Vincent Lorenz A. Magabo;
Page : 158-165
Keywords : ;
Abstract
—This thesis examines the factors that influence individuals' behavioral intentions regarding the adoption of cryptocurrency as a payment method in the Philippines. The study employs the framework of the Unified Theory of Acceptance and Use of Technology (UTAUT) to examine the impact of performance expectation and social influence on individuals' behavioral intent to use cryptocurrencies. The analysis of demographic variables revealed no significant moderating effects on the association between UTAUT constructs and behavioral intention. The proposed output, CryptoLearn, seeks to increase cryptocurrency adoption by enhancing its performance, social influence, user-friendliness, and enabling conditions via strategic marketing and partnerships with financial institutions and online platforms
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Last modified: 2024-05-17 22:24:13