MODEL OF CONSUMER BEHAVIOR WHEN APPLYING AI AT EVERY POINT OF CONSUMER CONTACT

The article outlines the basic aspects needed to study the consumer behavior. The first of them is related to existing sources of information on consumer behavior that use modern technologies. For this purpose, both online and physical sources of information using AI are presented. The second aspect is about the factors that influence consumer behavior. The third question is related to the role of AI technology for consumer experience in the purchase process. These three aspects are set as the framework needed to build the presented model of consumer behavior when applying AI at every point of consumer contact.