EMERGENCE OF TALENT ANALYTICS IN HUMAN RESOURCE MANAGEMENT WITH REFERENCE TO MUSIC AND PERFORMING ARTS INDUSTRY IN INDIA

The integration of talent analytics into human resource management practices within the music and performing arts industry in India has been a topic of increasing significance. Present research aimed to examine the emergence of talent analytics, its impact on HR management, and the challenges faced by HR managers during its implementation. Employing quantitative methodology, data was collected through a structured survey distributed among 311 HR professionals from various organizations in this sector. The findings highlighted the positive impact of talent analytics on HR practices, showcasing enhancements in decision-making, recruitment efficiency, workforce planning, and talent identification. However, substantial challenges such as financial investments, skill shortages, technical integration hurdles, cultural resistance, and data reliability issues emerged as impediments to seamless implementation. These results underscore the potential benefits of talent analytics while emphasizing the critical barriers that HR managers encounter in leveraging its full potential within this industry.