DESIGN FOR SUSTAINABILITY USING A CRAFT-BASED HUMAN-CENTRIC APPROACH AND CONSUMER PARTICIPATION

It is often perceived that craft means no technology, primitive methods, and materials that have zero or significantly less impact on the actual needs of people. However, this research is trying to trace the craft's nature, importance, and potential in creating human-centric designs with sustainable methods. This research discusses the role of craft and design for a sustainable future. The intent is to build a bridge between design, craft, and sustainability. This paper hopes to bring together all three and benefit the participating stakeholders, researchers, designers, and artisans, allowing them to exchange and coordinate their points of view and expertise to find new solutions to associate craft with sustainable design, which are the crucial design challenges of today. This research contributes to (1) exploring practices and connotations of traditional craft about human-centric design thinking and sustainability; (2) validating the hypothetical framing of the coordination amid craft and sustainability through actual case studies, (3) stakeholder engagement can be enhanced through a craft-based approach towards sustainable development. This paper discusses Indian consumers' feedback towards craft-based products, accepts their suggestions, authenticates, and draws conclusions. Hypothetically we can say that A craft-based strategy might have a good impact on sustainable design. The research paper's outcome is a suggestive plan to incorporate craft as the basic structure and vital resource of human-centric design and contribute to sustainability. We claim that craft has critical potential to contribute towards evolution for sustainable design transformation for people and society, which may lead to significant changes in worldview, economic activities, and environmental concerns.