Influence of marketing in logistics

Marketing in logistics helps to optimize logistics processes, increase the level of service and customer satisfaction. Discussion of the influence of marketing on logistics allows us to identify the relationships between these two areas of business and makes it possible to develop effective strategies for developing companies and increasing their competitiveness in the market. In addition, with the correct interaction of marketing and logistics, you can get maximum income at minimal costs, which will lead to the enrichment of the enterprise. Discussion of the influence of marketing on logistics allows us to identify the relationships between these two areas of business and makes it possible to develop effective strategies for the development of logistics companies and increasing their competitiveness in the market. One of the key aspects of the relationship between marketing and logistics is the management of logistics flows. Marketing can help optimize the processes of supply, warehousing, transportation and distribution of goods, which leads to improved customer service and reduced delivery time. Thus, the influence of marketing on logistics is manifested in various aspects of companies’ activities, contributing to their successful development, strengthening their position in the market, improving their reputation in the market and increasing competitiveness.