International marketing: features of adapting strategies to different markets
Journal: Science Journal "NovaInfo" (Vol.143, No. 1)Publication Date: 2024-06-16
Authors : Rogozenko Veronika Andreevna; Zaritskaya Anna Aleksandrovna;
Page : 48-49
Keywords : MARKET; MARKETING; ADAPTATION; LOCALIZATION; MULTILINGUALISM;
Abstract
In this article we will tell you what the essence of international marketing is and how it can adapt to different global markets. International marketing refers to a company's activities outside its own country, but there is no precise definition of this term. It is most often understood as marketing carried out abroad or by a company that has crossed national borders.
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