E-commerce Refund Management
Journal: Science Journal "NovaInfo" (Vol.143, No. 1)Publication Date: 2024-06-16
Authors : Malyavko Ekaterina Aleksandrovna;
Page : 91-92
Keywords : E-COMMERCE; REFUND MANAGEMENT; COST REDUCTION; CUSTOMER LOYALTY; PROCESS OPTIMIZATION; BUSINESS MODEL;
Abstract
In the context of the rapid development of e-commerce, the return of goods is becoming more common. Effective refund management is key to reducing costs, optimizing logistics processes and increasing customer loyalty. All this leads to the following problems: processing returns, from logistics operations to refunds, inevitably generates additional costs; returning goods can lead to losses if you do not effectively manage logistics processes and avoid product losses; inconvenient return procedures, long processing times and ineffective communication can alienate customers, leading to a decrease in sales in in the future; reduced efficiency of logistics processes: Unoptimized return processing processes can lead to disruptions in warehouses, delays in delivery and complication of inventory; problems with disposal: Returned items often require recycling or disposal, which can be an additional headache. Effective return management in e-commerce is the key to success in today's competitive world. The implementation of proactive policies, optimization of logistics processes, the use of modern technologies and focus on customer experience are necessary elements of a successful return management strategy.
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Last modified: 2024-06-19 15:24:51