Challenges for Media Management in Mongolia: Television in a Converged Environment

This paper presents the modernity of Mongolian television media management. The aim is to examine changes in advertising, which is the main revenue source for television stations, and identify problems with financing. The large number of televisions that share the advertisement market creates conditions and demands to focus on quality and choice of products in order to win the competition in compliance with market law. As Mongolia's media landscape evolves, successful television management requires a dynamic and forward thinking approach that incorporates opportunities created by technological convergence while navigating complex regulatory and competitive landscapes. The emergence of the Internet has not only changed the viewing habits of TV viewers, revolutionized the business model of traditional TV, but also led to the development of information technology, and constantly spawned new types of TV media, such as digital TV, internet TV and mobile TV.