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The Influence of YouTube on the Growth and Success of Over-the-Top (OTT) Media: A Study
Journal: International Journal of Advanced engineering, Management and Science (Vol.10, No. 4)Publication Date: 2024-05-16
Authors : M. Venkata Sai Koushik A. Manikandan A. Rushikesava J. Anil Premraj R. Ajayendra P. Gopikrishna Chen Chen E. Dasigan R. Nivardhan R.L. Sriyutha;
Page : 47-59
Keywords : YouTube; OTT; Social Media; Viewers; Content; Internet; Monetization; Subscribers; Shorts; Algorithm; Trending; Hashtags; Network; Videos.;
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Abstract
This study examines how YouTube shapes OTT media. It looks at visual storytelling, marketing, influencer partnerships, and user-generated content that builds audience loyalty. YouTube's discovery features and creator-audience interaction influence content and marketing. The study also explores how YouTube generates revenue for both OTT platforms and creators. Overall, it explores their interconnectedness in today's media world.
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Last modified: 2024-07-02 12:43:02