Personal Design, the New Fashion Trend Based on Innovative Technology

Fashion design expresses not only a new idea in the creation of a product but also its identification with the person wearing it. Thus arises the notion of personal design, which will be increasingly used in the coming years. Everything will become a cultural communication through the message that the product idea sends, a technological communication through technical drawings of the product, a commercial communication through the collection and advertising by fashion illustration. These clues will express the wearer's personality, will emphasize certain features and blur others, and will enable them to recompose the specific elements of the product. The concept of personal design has rapidly evolved and is complementary to mass production and even a competitor for haute couture. Elements of innovation and performance are not only a set of new knowledge in the field but also a real tool to correctly assess the creative opportunities of footwear companies and develop product strategies. The idea or concept sketches are a graphic illustration of the product, a mandatory work instrument in all phases of design and in all its manifestations. New technologies and the growing involvement of the “fashion customer” lead to the emergence of new architectures in the aesthetic and emotional expression of the wearer. Some topics will reveal each form of characters' identification with the product through concept drawings.