STUDY OF FUTURE PROSPECTS OF ONLINE CEMENT RETAILING

The project focuses on exploring the problems arises from traditional purchase of cement and the future prospects of online cement retailing instead of going through traditional retail channel or non-trade and its future adoption potential in Indian cement market. Exploratory research was done initially with sample size 10 in which customers include individual home builder, masons, engineer/architect, contractor and builders to find out the present problem associated in traditional purchase of cement. The questionnaire listing factors which helps in finding potential adoption of online purchase of cement is administered with a sample of 50 customers.