Export Strategy for a Romanian Food Product

As internationalization increases in nowadays competitive business environment, companies must consider it as a viable option to their growth and development. The paper analyses a wide range of factors to elaborate and finally decide upon the most appropriate export strategy of ROM chocolate from Romania to the Spanish market. It is concluded that indirect export is the most suitable entry mode, the marking and packaging regime is detailed, the quality assurance requirements are listed. The recommended delivery terms are FCA (Free Carrier) and CPT (Carriage Paid To), and the preferred method of payment is the letter of credit. The export strategy which is presented is viable and offers an efficient alternative to domestic operations for the producing company.