Mapping the Eco-Tourism Potential of Bato Ferry in Laur, Nueva Ecija: A Foundation for Strategic Development Planning

This study explores the ecotourism potential of Bato Ferry in Laur, Nueva Ecija, aiming to formulate strategic development plans in collaboration with local tourism entrepreneurs. The research engaged 100 respondents including locals, tourists, tourism businesses, and government officials. It highlights Bato Ferry's natural attractions, cultural richness, and the need for sustainable ecotourism practices. Key findings underscore the significance of rivers, mountains, and cultural landmarks, emphasizing their role in ecotourism experiences while balancing environmental conservation. Local tourism entrepreneurs demonstrate strengths in hospitality but require enhancement in tour guiding and interpretation. Stakeholder collaboration emerges as crucial for maximizing economic benefits while safeguarding cultural heritage. The study advocates for inclusive practices and shared responsibility among stakeholders to ensure sustainable ecotourism development in Bato Ferry.