STUDY ON THE LEVEL OF CONFIDENCE THAT ROMANIAN CONSUMERS HAVE REGARDING THE ORGANIC PRODUCTS

Organic agriculture is a domain that is growing rapidly both in Europe or worldwide and in Romania. However, there is a limited number of researches which, by the used methodology, are able to offer a definite and appropriate image of the Romanian market of organic products. In this respect, we considered as relevant to conduct certain market researches which can offer a wide image of the Romanian market of organic products. The present study aimed to briefly present some ideas learned from these researches concerning the level of confidence that the Romanian consumer has in organic products and the way in which the level of confidence may influence the purchasing behavior. Among the most important conclusions, it could be mentioned the low level of confidence that a large number of Romanian consumers has regarding the organic products, the decision to buy organic products is strongly influenced by the confidence expressed by the consumer, as well as the lack of confidence in organic products represents one of the main reasons for not buying it, in some cases being more important than the high price. After a deeper analysis, the final conclusion is that, at least partially, the low level of confidence in organic products is determined by the confusion and the low information level, on one hand, and by some producers' practices that so not seem to comply with the certification community norms.