Analysis of Financial Feasibility and Development Strategies for Cattle Farming Businesses in the Damarwulan Cattle Group, Samarinda City

This study aims to analyze the financial feasibility and strategy for developing the "Damarwulan" cattle breeding business in Samarinda City. This study uses an analysis tool for payback period, net present value, profitability index, internal rate of return, average rate of return, financial ratios, and a SWOT analysis tool. Based on the financial feasibility obtained from the feasibility parameters with the assumption of obtaining results that include a payback period of 2 years, 4 months, and 26 days, a net present value of IDR 654,822,757, a profitability index of 2.16, an internal rate of return of 36.55%, an average rate of return of 97%, and financial ratios in the first year to the fifth year, they can be said to be quite good except for the total asset turnover ratio, which continues to decline in value