STUDY OF SUSTAINABLE ODOP HANDLOOM AND HANDICRAFTS PRODUCTS IN VARANASI

One of the few decades-old civilizations that are still in existence where craftsmen and weavers have vital roles in India in creating exquisite unique arts, crafts, and products that are indigenous to its artisans and karigars. The innovative charm, application, demand, philosophy, relevance, and character of this industry are what make it extraordinary. One District One Product (ODOP), the state government's vision, is regarded as a groundbreaking attempt towards acknowledging the genuine potential of a district based on the strengths of a district and national priorities. indigenous knowledge of its crafts person, rural entrepreneurship, employability for their livelihood, and showcasing each district on a global platform to fuel economic growth and preserve their sustainable textiles and crafts forms. This initiative would also help in preserving and developing local crafts and skills in terms of artistic packaging and branding. The production of exclusive gifts and souvenirs would get a direct connection with boosting tourism. We have attempted to highlight the SWOT (strengths, weaknesses, opportunities, and threats) that rural craftsmen must contend with in this essay. Researchers, organizations, and the government sector may utilize this SWOT to help this region grow to support and promote weavers and other craftspeople. The insight of this paper focuses on the commercial and ecological tools equipment and other resources used by the aboriginal artisans. The ambition of this paper aims to provide an understanding of the potential handloom and crafts commercial sectors in Varanasi, Uttar Pradesh, where an increasing number of ODOP producers and craftsmen have affiliated themselves with e-commerce platforms and benefit from it as they can sell their products directly to the consumers thus eliminating the role of middlemen. This paper will help the preservation of craft people's resources and its move towards sustainability and revival through modernization and publicity. The sector holds great potential and can generate numerous jobs for weavers and artisans.