OPPORTUNITIES FOR RELAUNCHING THE ROMANIAN BEEF CONSUMPTION IN THE CONTEXT OF THE NEW COMMON AGRICULTURAL POLICY ? A COMPARATIVE ANALYSIS IN COUNTRIES WITH SIMILAR CONSUMPTION HABITS

The paper aims at identifying new opportunities for relaunching the Romanian beef consumption, from the domestic demand restructuring perspective, having in view the new Common Agricultural Policy (2014-2020). The research study on the evaluation of comparative aspects of beef consumption in Romania and other countries with similar consumption habits was based on the analysis of technical indicators (herds and meat productions, consumption) and economic indicators (incomes, expenditures), on the basis of information and data provided by the National Institute of Statistics ? Tempo-online database, FAOSTAT Agriculture and EUROSTAT. The obtained results feature significant differences, with regard to the food intake/person coming from the Romanian beef consumption, both in quantitative and qualitative terms, compared to the other countries under investigation. The conclusion that can be drawn is that meeting the population’s consumption needs with beef products from the domestic production and the creation of export availabilities, as well as the qualitative improvement of the Romanian consumption represent a main objective, which can be reached only by sectoral policy measures, these measures being already included in the new NRDP.