COMPARATIVE ANALYSIS OF DESIGN THINKING PROCESS AND TRADITIONAL CRAFT PRACTICES OF RAJASTHAN

Design thinking and traditional craft practices, though seemingly distinct, share common elements of empathy, problem-solving, and iteration. This study explores the interdisciplinary collaboration between these two creative processes, using literature review, case studies, and expert interviews. Focusing on Rajasthani indigenous crafts, it examines how the integration of design thinking addresses challenges faced by the craft community. By investigating the relationship between design thinking and traditional craft, the study illuminates their potential for social transformation. It underscores craftsmanship as a dynamic human activity that, when combined with design, leads to innovative, culturally rich, and socially responsible solutions. The findings highlight the interconnectedness of craftsmanship and design, leads to the emergence of a new model; advocating for collaboration to create products that are both aesthetically pleasing and socio-economically viable, fostering sustainable production and consumption.