Examining the Concept of Water Footprint in the Context of Responsible Consumption and Production

The importance of water and water scarcity have become critical with issues such as climate change and global warming, which are important in the sustainability of human and environmental life. Therefore, the water footprint, which indicates the quantity of water utilised and the extent of pollution, has become a responsibility for governments, businesses, producers and consumers. Water footprint can result from irresponsible production and consumption. Responsible consumption and production are key objectives of sustainable development. Through responsible consumption and production, production and consumption patterns based on sustainability are adopted, considering both current and future generations. Thus, with responsible consumption and production, natural resources can be used efficiently and fairly, consumption can be more conscious, waste and wastage can be prevented, and a fair, poverty and hunger-free and decent quality of life can be created for all segments of society. Water footprint has also been one of the key issues addressed in responsible consumption and production. Water footprint should be reduced for responsible consumption and production. In this study, the concept of water footprint is discussed within the context of responsible consumption and production, reflecting the 12th goal of sustainable development. It is recommended in the study that businesses should focus on production methods and products that will reduce their water footprint with a responsible production approach, and include labels related to water footprint on product packaging. It is among the recommendations to conduct research that measures the water footprint of businesses and consumers and the effectiveness of marketing communications related to water footprint.