A Research Paper on the Corporate Social Responsibility (CSR) of SM Foundation Inc. (SMFI)

This study examined the Corporate Social Responsibility (CSR) of SM Foundation Incorporated in the City of Cabanatuan. It focused on the following: (1) Demographic profile of the respondents, (2) Level of customer awareness, (3) Impact of SMFI CSR Activities, (4) Factors considered in formulating the CSR programs of SMFI, (5) Hindrances affecting the implementation of CSR programs, (6) The best good governance and CSR practices. The descriptive research design involved 500 participants who are customers and employees of SM. Using descriptive research, participants were selected using non-probability sampling and surveyed using a questionnaire. The data-gathering procedures used were surveys. Furthermore, data analysis employed mean frequency percentage, Krustal-Wallis (ANOVA), and Tukey's Honest Significant Difference (HSD) test. The findings indicated: (1) The general profile of the respondents was aged 15-25, with most having incomes P10,000 and below, and occasionally visiting SM Cabanatuan, (2) Customers were highly aware of SMFI's CSR initiative, (3) The CSR program has improved SMFI's company image since customers of SMFI preferred companies with a good reputation for CSR and Good Governance, (4) Factors considered in formulating the CSR programs were team engagement, company values, and community needs, (5) The hindrances affecting the implementation of CSR program were lack of participation in program implementation, (6) The best good governance practice of SMFI are the management of a company informs the purpose of its activities and the outcomes of its action, (7) The best CSR practice at SMFI was implementing employee and community relations CSR programs.