RESEARCH ON THE EVOLUTION OF THE TOP ROMANIAN TRADEMARKS IN THE DOMESTIC MARKET
Journal: Scientific Papers Series ?Management, Economic Engineering and Rural Development” (Vol.15, No. 1)Publication Date: 2015-04-01
Authors : Agatha POPESCU;
Page : 361-366
Keywords : actual situation; hierarchy; market; Romania; trademarks; trends;
Abstract
The paper analyzed the position of the Romanian trademarks using the data provided by Unlock Market Research Company in 2010 and 2014. The statistical parameters: average, variance, standard deviation and variation coefficient, and the Point Method and Comparison Method were used to process the collected data. In 2014, among the top 50 brands in Romania's market, the top 10 positions were occupied by the following trademarks: Borsec, Dero, Gerovital, Dorna, Arctic, Dacia, Elmiplant, Aqua Carpatica, Farmec and Petrom. Food industry came on the 1st position with 17 brands and on the 3rd position after telephony and finance and banking, based on the average positions of its trademarks. By field of activity, based on the average position, the 1st three positions were occupied by Machinery construction and Chemical and extractive industry, Alcoholic beverages, and Wood working industry. On the last position was situated Telephony. As a final conclusion, consumers behavior reflected an intensive orientation to the Romanian brands belonging to food industry, care and health sector and also of the appliances for household reflecting a new behavior to assure a higher living standards.
Other Latest Articles
- MINERAL WATER FROM SUPERMARKET VS. TAP WATER. SOME CONSIDERATIONS RELATED TO INNOCUITY
- THE EFFECT OF ADDED WHOLE OAT FLOUR ON SOME DOUGH RHEOLOGICAL PARAMETERS
- ECONOMIC AND FINANCIAL ASPECTS OF THE ACTIVITY OF THE SC TREPMAR LLC, ŞOPÂRLI?A, OLT COUNTY (2011-2013
- PRODUCTION OF RAPESEED IN THE UNITED KINGDOM, IN THE ZONAL AND EUROPEAN CONTEXT (2010-2012)
- CAPACITY OF MAINTAINING THE APPLES QUALITY, IN FRESH CONDITION-CASE
Last modified: 2015-05-27 18:33:07