PROFITABILITY IN THE CONTEXT OF THE NEEDS AND REQUIREMENTS OF SUSTAINABLE FARMS DEVELOPMENT

Market economy requires from any farm particular efforts for the profitability of products and organizational structures as well as for the increase in a higher pace of the profitability of each product in order to achieve the level of competitiveness imposed by the competitive market and the modernization needs of agriculture from the given stage. Under the new conditions created by globalization and environmental requirements, modernization is closely related to promotion of sustainable development for agriculture and the entire countryside. Holdings must strive in their work towards sustainable, competitive profitability, which can not be admitted as maximum at all costs, taking into account the environment and human health. Thus, should any financial analysis include not only physic but also the value of natural resources and the environment? Therefore, it is necessary to introduce the concept of sustainable agriculture, adapted to the conditions of each country, as an organizational capacity to grow in the future, effectively and rationally exploiting its natural, economic and social resources, in harmony with the surrounding environment, in the benefit of the producers and ensuring food security for current and future generations.