HOUSEHOLD PERCEPTION ON WATER CONSUMPTION IN URBAN AREA: A CASE STUDY OF CUTTACK CITY, ODISHA INDIA

Perception is regarded as a driving force of decision making in household management of water quality for a good life. A negative perception of the existing water consumption will lead to adopting self-management by the household in its all concern. This paper aims to investigate the factors affecting the perception of the household towards quality water consumption through the determinants of adopting water quality management technology in urban area. In this regard, primary data has been collected through systematic sampling and analyzed by a logit model. The result shows that most of the households shows concerned about water quality supplied by public authority. The monthly income of the household, years of education ofthe family head, source of water, age of family head and location of the house are the significant factor in determining the perception to adopt a water quality management technique. A majority of the households doesn't have any knowledge regarding the chemical contamination of water. The slums regions are more prone to water-related issues.