FACTORS AFFECTING THE BEHAVIOUR OF RETAIL INVESTORS IN THE INDIAN STOCK MARKET

Retail investors are individuals who invest their personal funds in the equity market, seeking opportunities for capital growth, dividends, and other financial benefits. The present study aims to understand retail investors' purposes for investing in equities, their information sources, and the factors they consider in their investment decisions. The study finds that most investors prioritize higher growth prospects when investing in equities. They also show interest in both IPOs and the secondary market. Key factors influencing investment decisions include past and predicted instrument performance, as well as financial metrics like revenue and net profit. Higher income correlates with larger investment proportions, and males are more likely to be active investors, while females tend to be passive.