EXPLORING THE INFLUENCE OF ECO-FRIENDLY INITIATIVES ON ATTRACTING ENVIRONMENTALLY CONSCIOUS GUESTS TO HOTEL ESTABLISHMENTS IN RWANDA A CASE STUDY OFBISATE LODGE

Background: This study delves into the influence of eco-friendly initiatives on the attraction of environmentally conscious guests to hotel establishments in Rwanda, with a specific focus on Bisate Lodge. The overarching objective is to understand how these initiatives contribute to guest preferences and decision-making processes regarding accommodation. This research investigates the correlation between eco-friendly initiatives and the attraction of environmentally conscious guests to hotel establishments in Rwanda. The specific objectives of the study are threefold. Firstly, it aims to analyze the eco-friendly initiatives implemented by Bisate Lodge, examining their scope, effectiveness, and implementation strategies. Secondly, it seeks to gauge the level of awareness and importance of environmental sustainability among guests staying at Bisate Lodge, through surveys or interviews. Lastly, the study aims to evaluate the impact of eco-friendly initiatives on the decision-making process of environmentally conscious guests when selecting accommodation in Rwanda. Methods and Materials: The research employs a mixed-methods approach, combining qualitative and quantitative techniques to gather comprehensive insights. Data collection methods include surveys, interviews, and possibly observational studies to capture both guest perceptions and actual behaviors. Analysis involves statistical techniques for quantitative data and thematic analysis for qualitative data. The findings of the study are expected to provide valuable insights for hotel managers, policymakers, and stakeholders in the hospitality industry in Rwanda. Hotels can tailor their initiatives to attract and retain this market segment, contributing to both environmental sustainability and business success. Results: The findings of the research showed an overview of the distribution and central tendency of the variable Analyzing the Eco-friendly Initiatives Implemented by Bisate Lodge within the dataset. Specifically, it shows that the variable ranges from 1.00 to 5.00, with an average value of approximately 3.94 and a standard deviation of about 1.14. This shows the values of Analyzing the Eco-friendly Initiatives. are moderately spread out around the mean. On the Assessment of the Level of Awareness and Importance of Environmental Sustainability Among Guests Staying at Bisate Lodge Guests within the dataset. Specifically, the findings show that the variable ranges from 1.00 to 5.00, with an average value of approximately 3.9260 and a standard deviation of about 1.133. This suggests that the values of Assessing the Level of Awareness and Importance of Environmental Sustainability Among Guests Staying at Bisate Lodge Guests, the findings also showed an overview of the distribution and central tendency of the variable Evaluating the Influence of Eco-friendly Initiatives on the Decision-Making Process of Environmentally Conscious Guests When Choosing Accommodation in Rwanda within the dataset. it shows that the variable ranges from 1.00 to 5.00, with an average value of approximately 3.934 and a standard deviation of about 1.136. This suggests that the values of Evaluating the Influence of Eco-friendly Initiatives on the Decision-Making Process of Environmentally Conscious Guests When Choosing Accommodation in Rwanda are moderately spread out around the mean. Conclusion: In general, the results from the findings showed that the respondents indicate a strong positive perception of Bisate Lodges environmental sustainability efforts and eco-friendly initiatives among respondents. They generally view these efforts favourably, with a strong likelihood of choosing the lodge, feeling satisfied and comfortable, considering environmental consciousness in loyalty decisions, and perceiving the brand positively due to its environmental initiatives. However, there is some variability in satisfaction levels, indicating that individual experiences and opinions may differ among guests.