Social Media Preferences and Choices when Making Travel Decisions

Social media has proven to be an essential communication tool that spreads and has multiple effects. Social media has played an essential role in our daily lives, and it is critical to every business in some manner. Data shared on social media aids in the exchange of information and the delivery of more relevant and accurate information. In this paper, a conceptual framework is proposed for understanding how social media plays a critical role in structuring consumer preferences and choices when making travel decisions. The research methods rely on secondary data from trustworthy sources and personal observations. The research study will look at how social media has affected consumer purchasing behavior and what other factors have an impact on the travel and tourism sector. The aim of the study is to get a deeper understanding of the significance of social media and its effects on the travel and tourist industry. Safdar Khan | Dr. Asad Rehman "Social Media Preferences and Choices when Making Travel Decisions" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-3 , June 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64931.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/64931/social-media-preferences-and-choices-when-making-travel-decisions/safdar-khan