Implementation of Naïve Bayes for Selection Marketing Division

The Marketing Division is a job whose scope of work is the promotion of a product, good or service. The problem that always occurs in companies is that there is no department responsible for selecting reliable marketing employees. This problem has resulted in the employee recruitment process for the new marketing department still not being carried out professionally. This can happen because there is no standard method to support the assessment of the selection of prospective employees in the marketing division. An analysis needs to be carried out regarding the selection of employees in marketing division placements. By holding this analysis process for employees in new marketing department placements, it can be seen whether prospective employees in the marketing department have passed or not. Based on the existing problems, the data mining classification method is used to predict employee selection for the marketing division, namely by using the naïve Bayes method.