ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

AN IMPACT STUDY OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR IN AJMER

Journal: International Education and Research Journal (Vol.10, No. 5)

Publication Date:

Authors : ;

Page : 43-45

Keywords : Social Media Platforms; Consumer Behavior; Purchasing Behavior;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

In recent years, the proliferation of social media platforms has revolutionized marketing strategies, offering businesses unprecedented opportunities to engage with consumers. This study aims to investigate the impact of social media marketing on consumer behavior in Ajmer, a culturally rich city in India. Through a mixed-methods approach, combining qualitative interviews and quantitative surveys, this research explores how social media marketing practices employed by businesses in Ajmer influence consumer perceptions, attitudes, and purchasing decisions. A structured survey was conducted among a diverse sample of consumers in Ajmer to quantify the extent to which social media marketing influences their purchasing behavior across various product categories. Key variables such as demographic factors such as age, gender, and socioeconomic status will be examined to understand how they moderate the relationship between social media marketing and consumer behavior.

Last modified: 2024-09-16 19:44:34