THE INCREASING OF COMPETITIVENESS OF HIGH VALUE ADDED HORTICULTURAL PRODUCTION IN THE CONTEXT OF THE ECONOMIC GROWTH OF THE REPUBLIC OF MOLDOVA

This scientific work reveals the place of the horticultural sector at the economic growth of the Republic of Moldova. In today’s competitive marketplace, succesfull companies develop value added strategies to build and sustain important customer-supplier relationships that rise above the traditional confines of both product and price. It is very important to concentrate the attention to the development of competitive high value added horticultural products by using high technologies, know-how, inovations which will give us the possibility in the future to speak about a modern high value added horticultural sector which will be competitive in the international markets. High value added horticultural products means high value revenues, high value wages, the development of the country.