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The effectiveness of guerrilla marketing on the example of a russian company
Journal: Science Journal "NovaInfo" (Vol.144, No. 1)Publication Date: 2024-09-16
Authors : Alnikova Tatyana Yurevna;
Page : 112-113
Keywords : MARKETING CONCEPTS; COMPANY; AVIASALES; TACTICS; GUERRILLA MARKETING; CONTENT;
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Abstract
This article discusses the concepts of guerrilla marketing and its types. Using the example of the popular and well-known Aviasales company, the effectiveness and efficiency of this marketing is shown, thanks to the consideration of some of its types on the specific activities of this organization.
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Last modified: 2024-09-18 04:59:52