DIRECT PUBLICITY ? ONE OF THE MOST MODERN METHOD FOR PROMOTION

This writing paper suggests tracing out a field that the public in our country approached much more at least in the last years: “Direct advertising”. All through this field of promotion, they lay stress on the preferential relations with clients and firms like IBM, American Airlines practice many relations since the end the eighties. Direct advertising covers a large area of activities starting with the informing of the consumers and the conclude of the transaction. For a better understanding of the notion this work is given with a few special studies.