A Study on Training and Development and its Impact on the Employee Performance of MEDIA Industry

This study investigates the influence of Training and Development TandD programs on employees within the media industry. The media industry, characterized by rapid technological advancements and evolving consumer preferences, places a premium on skilled and adaptable human capital. TandD initiatives play a pivotal role in equipping employees with the necessary competencies to navigate this dynamic landscape effectively. Through a mixed method approach combining surveys, interviews, and focus groups, data was collected from employees across various media organizations. The study assesses the current state of TandD practices, explores the perceived impact of TandD on employee performance and satisfaction, identifies challenges in implementation, and highlights best practices. Findings indicate a positive correlation between TandD participation and employee performance, skill development, and job satisfaction. However, challenges such as budget constraints, time limitations, and resistance to change were identified. Best practices include personalized learning approaches, continuous evaluation, and alignment with organizational goals. The study contributes to existing literature by providing insights tailored to the unique context of the media industry and offers practical recommendations for enhancing TandD effectiveness. Soumak Sen | Rahul Deb Bera "A Study on Training & Development and its Impact on the Employee Performance of MEDIA Industry" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-4 , August 2024, URL: https://www.ijtsrd.com/papers/ijtsrd67124.pdf Paper Url: https://www.ijtsrd.com/management/management-development/67124/a-study-on-training-and-development-and-its-impact-on-the-employee-performance-of-media-industry/soumak-sen