ANALYSIS REGARDING THE THEORETICAL KNOWLEDGE OF MANAGEMENT HELD BY RURAL ENTREPRENEURS IN SOUTHWEST OLTENIA REGION

Investing in human capital and social infrastructure represents the most important concern for the great entrepreneurs in Romania, aiming to use the complete potential of women and men. The studies in this paper were performed in 2012 on a sample of 207 rural entrepreneurs, men and women, where there were pursued with management experts, their knowledge of the values, behavior and entrepreneurial motivations, about management knowledge and experience about mutual perceptions of business people. The information obtained was processed and stored electronically in order to improve the deficiencies found in rural areas, and to identify their trends in the labor market. Differences between regions of training, knowledge, perception, adaptation and acceptance of entrepreneurship training through courses made this research to be beneficial in order to take appropriate measures to increase the effectiveness of entrepreneurship in rural SW Oltenia.