Value Experience Acts as a Driver for Revisits Intention in Tropical Metropolitan Cities

This study aims to address the inconsistencies found in previous research regarding the impact of financial risk and environmental risk on revisit intention at tourist destinations. Based on the concept of Service Dominant Logic SDL , value is created through interaction and collaboration between companies and customers. This research utilized a sample of 213 respondents and tested five main hypotheses. The results indicate that both financial risk and environmental risk positively influence value experience and the intention to revisit. The strongest relationship was found between value experience and revisit intention, with a normalized coefficient of 0.478, while the weakest relationship was observed between financial risk and revisit intention, with a normalized coefficient of 0.071. All relationships are significant at a significance level of 0.000. These findings emphasize the importance of value experience in driving customer loyalty despite perceived risks. Siswo Martono "Value Experience Acts as a Driver for Revisits Intention in Tropical Metropolitan Cities" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-4 , August 2024, URL: https://www.ijtsrd.com/papers/ijtsrd67229.pdf Paper Url: https://www.ijtsrd.com/management/risk-management/67229/value-experience-acts-as-a-driver-for-revisits-intention-in-tropical-metropolitan-cities/siswo-martono